For that phrase to mean anything more to us, we have to move from dreaming to doing. That can be difficult. The path before us isn’t clear, and we don’t know exactly where we are headed. The key here is to start.
Leaving the 9 to 5 to start a business for yourself is a dream to which many people aspire. We want freedom. We want to work on our own terms. We want to be creative in the work we do. Most of all we don’t want someone telling us what to do.
We learned some important lesson that first year. Since applying this wisdom to our business we’ve a shift that has brought with it less stress, more business, and happier clients. Here are the three most important lessons we learned in the early stages of our business.
Now, there are more ways to market your products or services than ever. What used to always work isn’t as effective anymore. You need to get creative. To really stand out and grow consistently as a business you have to start thinking outside the box.
Microsoft, is a global company with major consumer and enterprise businesses. They holds press conferences and events all over the world on a regular basis. Except that this time, the invitation to the Shanghai event was posted to Instagram by Panos Panay, Microsoft's hardware chief, with the hashtag "#Surface."
You found something that interests you and you want to get better at it. Maybe you want to make money at it (or more money), write a book about it, or use it to help others in some way. Maybe you want to develop a skill that compliments your life and makes it better. It could just be that you simply love doing it.
Becoming an expert is not a mindless application of endless hours of practice. It’s not about doing the same thing over and over again until you get good at it. Being an expert is much more intentional than that. Anyone who is at the top of their game will tell you that’s it’s about learning the right things, not just everything you can.