In many ways, SEO is still an emerging form of marketing, even though it’s been around for a while. It’s also constantly evolving. Google is always changing and improving its search algorithm. The scope of SEO, and what it takes to really stand out, has grown considerably.
The world of social media is constantly growing and changing how we interact with each other. Just like Google, Facebook has modified its algorithm recently to make social media more “user friendly”. Now, this doesn’t bode well with a lot of online influencers out there, as it seems that their organic reach has diminished yet again.