We learned some important lesson that first year. Since applying this wisdom to our business we’ve a shift that has brought with it less stress, more business, and happier clients. Here are the three most important lessons we learned in the early stages of our business.
Now, there are more ways to market your products or services than ever. What used to always work isn’t as effective anymore. You need to get creative. To really stand out and grow consistently as a business you have to start thinking outside the box.
It’s obviously no secret that Apple is special. A company that continues to grow at an astounding rate, bringing in more cash that any company has handled before. Despite aggressive competitors nipping at their heels, Apple still sits atop the smartphone and personal computer industries, but for reasons that are not traditionally typical for industry leaders (or maybe they are).
In many ways, SEO is still an emerging form of marketing, even though it’s been around for a while. It’s also constantly evolving. Google is always changing and improving its search algorithm. The scope of SEO, and what it takes to really stand out, has grown considerably.
The world of social media is constantly growing and changing how we interact with each other. Just like Google, Facebook has modified its algorithm recently to make social media more “user friendly”. Now, this doesn’t bode well with a lot of online influencers out there, as it seems that their organic reach has diminished yet again.
Search engine Optimization (SEO) is not the newest form of marketing available, but it is often treated that way. Many people don’t understand it well, and there is a lot of disparity in the prices and services offered by the many SEO providers out there. So, to help you put things in perspective, here are four things to keep in mind when considering SEO services.
Innovation. It’s a buzzword used quite often nowadays. Innovation is simply the introduction of something new. VR isn’t necessarily brand new. The idea of it can be traced back centuries even, but the more modern applications of it have its origins at least as far back as the 1950’s.
You found something that interests you and you want to get better at it. Maybe you want to make money at it (or more money), write a book about it, or use it to help others in some way. Maybe you want to develop a skill that compliments your life and makes it better. It could just be that you simply love doing it.
Becoming an expert is not a mindless application of endless hours of practice. It’s not about doing the same thing over and over again until you get good at it. Being an expert is much more intentional than that. Anyone who is at the top of their game will tell you that’s it’s about learning the right things, not just everything you can.
To become the expert in any given field, you need to apply deliberate practice. You need to put your head down and work hard. You need to put in the hours.
Before any of that, though, is an even more obvious starting place. You need to know what to do. You need knowledge and information about your field of interest – and a lot of it.
The best way to approach this question is to start by looking at what each focuses on. For instance, web design is focused primarily on pleasing the user, or website visitor. SEO, however, is more focused on pleasing search engines, like Google. Both are equally important, though.