In many ways, SEO is still an emerging form of marketing, even though it’s been around for a while. It’s also constantly evolving. Google is always changing and improving its search algorithm. The scope of SEO, and what it takes to really stand out, has grown considerably.
Search engine Optimization (SEO) is not the newest form of marketing available, but it is often treated that way. Many people don’t understand it well, and there is a lot of disparity in the prices and services offered by the many SEO providers out there. So, to help you put things in perspective, here are four things to keep in mind when considering SEO services.
The best way to approach this question is to start by looking at what each focuses on. For instance, web design is focused primarily on pleasing the user, or website visitor. SEO, however, is more focused on pleasing search engines, like Google. Both are equally important, though.