The best way to approach this question is to start by looking at what each focuses on. For instance, web design is focused primarily on pleasing the user, or website visitor. SEO, however, is more focused on pleasing search engines, like Google. Both are equally important, though.
Search engine Optimization (SEO) is not the newest form of marketing available, but it is often treated that way. Many people don’t understand it well, and there is a lot of disparity in the prices and services offered by the many SEO providers out there. So, to help you put things in perspective, here are four things to keep in mind when considering SEO services.
The world of social media is constantly growing and changing how we interact with each other. Just like Google, Facebook has modified its algorithm recently to make social media more “user friendly”. Now, this doesn’t bode well with a lot of online influencers out there, as it seems that their organic reach has diminished yet again.
In many ways, SEO is still an emerging form of marketing, even though it’s been around for a while. It’s also constantly evolving. Google is always changing and improving its search algorithm. The scope of SEO, and what it takes to really stand out, has grown considerably.
Now, there are more ways to market your products or services than ever. What used to always work isn’t as effective anymore. You need to get creative. To really stand out and grow consistently as a business you have to start thinking outside the box.
Earlier this year, Yelp released their rankings for best places to eat in 2017. You may have seen it already, but if you haven’t, it’s worth checking out. There are some interesting observations to be made on the list. For instance, about half of the restaurants have only been open two years or less. Many of them seem commonplace and unassuming.