Microsoft, is a global company with major consumer and enterprise businesses. They holds press conferences and events all over the world on a regular basis. Except that this time, the invitation to the Shanghai event was posted to Instagram by Panos Panay, Microsoft's hardware chief, with the hashtag "#Surface."
Wall Street analysts believe there is a built-up group of iPhone owners who have been waiting for a new model to upgrade. So when the iPhone launches this fall and it is impressive, it could spur a "Super Cycle" of sales.