Microsoft, is a global company with major consumer and enterprise businesses. They holds press conferences and events all over the world on a regular basis. Except that this time, the invitation to the Shanghai event was posted to Instagram by Panos Panay, Microsoft's hardware chief, with the hashtag "#Surface."
You found something that interests you and you want to get better at it. Maybe you want to make money at it (or more money), write a book about it, or use it to help others in some way. Maybe you want to develop a skill that compliments your life and makes it better. It could just be that you simply love doing it.
Becoming an expert is not a mindless application of endless hours of practice. It’s not about doing the same thing over and over again until you get good at it. Being an expert is much more intentional than that. Anyone who is at the top of their game will tell you that’s it’s about learning the right things, not just everything you can.
To become the expert in any given field, you need to apply deliberate practice. You need to put your head down and work hard. You need to put in the hours.
Before any of that, though, is an even more obvious starting place. You need to know what to do. You need knowledge and information about your field of interest – and a lot of it.
The best way to approach this question is to start by looking at what each focuses on. For instance, web design is focused primarily on pleasing the user, or website visitor. SEO, however, is more focused on pleasing search engines, like Google. Both are equally important, though.
Wall Street analysts believe there is a built-up group of iPhone owners who have been waiting for a new model to upgrade. So when the iPhone launches this fall and it is impressive, it could spur a "Super Cycle" of sales.