Brian Sherman

May 12, 2017

What Makes Apple So Great

It’s obviously no secret that Apple is special. A company that continues to grow at an astounding rate, bringing in more cash that any company has handled before. Despite aggressive competitors nipping at their heels, Apple still sits atop the smartphone and personal computer industries, but for reasons that are not traditionally typical for industry leaders (or maybe they are).
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May 5, 2017

SEO Foundation Series Part #3:
How to Be Successful at SEO

In many ways, SEO is still an emerging form of marketing, even though it’s been around for a while. It’s also constantly evolving. Google is always changing and improving its search algorithm. The scope of SEO, and what it takes to really stand out, has grown considerably.
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May 3, 2017

3 Social Media Strategies that Never Grow Old

The world of social media is constantly growing and changing how we interact with each other. Just like Google, Facebook has modified its algorithm recently to make social media more “user friendly”. Now, this doesn’t bode well with a lot of online influencers out there, as it seems that their organic reach has diminished yet again.
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May 3, 2017

SEO Foundation Series Part #1:
Before you Start SEO Marketing, Read This

Search engine Optimization (SEO) is not the newest form of marketing available, but it is often treated that way. Many people don’t understand it well, and there is a lot of disparity in the prices and services offered by the many SEO providers out there. So, to help you put things in perspective, here are four things to keep in mind when considering SEO services.
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May 2, 2017

Virtual Reality is Improving Actual Reality

Innovation. It’s a buzzword used quite often nowadays. Innovation is simply the introduction of something new. VR isn’t necessarily brand new. The idea of it can be traced back centuries even, but the more modern applications of it have its origins at least as far back as the 1950’s.
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May 2, 2017

How to Be an Expert Foundation Series
Part #1: Stick with It

You found something that interests you and you want to get better at it. Maybe you want to make money at it (or more money), write a book about it, or use it to help others in some way. Maybe you want to develop a skill that compliments your life and makes it better. It could just be that you simply love doing it.
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May 2, 2017

How to Be an Expert Foundation Series
Part #3: Focus on What Matters

Becoming an expert is not a mindless application of endless hours of practice. It’s not about doing the same thing over and over again until you get good at it. Being an expert is much more intentional than that. Anyone who is at the top of their game will tell you that’s it’s about learning the right things, not just everything you can.
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May 2, 2017

How to Be an Expert Foundation Series
Part #2: The Power of a Mentor

To become the expert in any given field, you need to apply deliberate practice. You need to put your head down and work hard. You need to put in the hours. Before any of that, though, is an even more obvious starting place. You need to know what to do. You need knowledge and information about your field of interest – and a lot of it.
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