Meta leaps into the supercomputer game with its AI Research SuperCluster
January 27, 2022
Tesla closes 2021 on a high note by besting expectations in Q4
January 29, 2022
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Hello and welcome to Daily Crunch for January 24, 2022! Today is a kinda tough day for, well, everyone. The value of assets new and old dropped around the world, and everyone is staring around at the mess, wondering what comes next.
Well, the good news is that we can answer that question for you. What’s next? A gajillion startup funding rounds, of course! – Alex
To close out our startup news today, we’re taking on a Manish Singh three-pack. Singh is a flat-out reporting beast, and he has a trio of stories out today that you need to read:
Image Credits: Bitrise
Image Credits: Bitrise
Launching a product in a foreign market where you’re unfamiliar with the language and culture is a tall order — but investors expect growth.
Barnabas Birmacher, CEO of platform-as-a-service company Bitrise, shared the lessons he learned as his team attempted to crack the Japanese market.
Instead of relying solely on strategic partners, his team visited Japan before its expansion to host events and engage directly with early adopters.
Using tactics that dispensed with traditional media and marketing, Birmacher’s company hired a manga artist to create a comic featuring a mobile developer, developed “Japan-first” swag to hand out and even crafted a full-sized mascot costume for conferences.
“We left the suit with one of our customers and now people wear it while they’re drinking,” he writes in a TechCrunch+ post.
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
How our SaaS startup broke into the Japanese market without a physical presence
Image Credits: SEAN GLADWELL / Getty Images
Image Credits: SEAN GLADWELL / Getty Images
Are you all caught up on last week’s coverage of growth marketing and software development? If not, read it here.
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