It’s obviously no secret that Apple is special. A company that continues to grow at an astounding rate, bringing in more cash that any company has handled before. Despite aggressive competitors nipping at their heels, Apple still sits atop the smartphone and personal computer industries, but for reasons that are not traditionally typical for industry leaders (or maybe they are).
Wall Street analysts believe there is a built-up group of iPhone owners who have been waiting for a new model to upgrade. So when the iPhone launches this fall and it is impressive, it could spur a "Super Cycle" of sales.