How SEO Can Make or Break a Start-Up

You’ve just begun a start-up, congratulations! How will you get the word out about your product? More importantly, how will you reach the right audience for your product? That’s where SEO comes in, with over 3.5 billion Google searches per day and over 1.2 trillion every year you need to get in the game. Word of mouth is a great marketing tool, however, with over 87% of shoppers beginning product searches online, you need to make your company competitive online. Market Research SEO can help your company know if your product has a market need. SEO can help you do this and is especially important for smaller companies. Your company needs SEO if it is to compete against big corporations and establish value through reviews. If you invest in SEO, your company can become more authentic and establish repeat customers. Let’s take a look at why SEO is critical to a start-up.

Visibility

Google has billions of web pages indexed and all of them are competing for space. A proper SEO plan that emphasizes growth can have you competing within six months. That first year can be vital for establishing customers as 9 in 10 startups fail. Ranking high on Google is paramount in discovering how your audience can find you. What avenues work best for your company? Is it Google searches or does your customer reach out to find companies on social media? Again, the digital space is crowded and most people are not looking past the first page of search results. You want to rank in or near the top three results. This can have huge value as you are seen and can establish a customer base.

Attain  Authority

It’s important that Google sees your website as an authority about a subject when it is searched. SEO tactics that keep people on your website longer and not clicking back help build that authority. This takes time, though. You want to be specific in how you have an audience find you. For example, a location-targeted landing page can help you locally. Designing a landing page with keyphrases of services and location can pinpoint customers to your site. You can build that gradually to multiple locations and services. When customers find you and stay on your site longer Google will notice. It will help you climb the ranks of Google, building your entire website profile to rank higher. It’s one of the best reasons to invest in SEO right now. 

Generating Leads

Every single sale in the first year is important. Ranking high will get more leads to your site and potential buyers that can invest in a small company. This also applies to a single person who is running a site. Offering your free advice can build your potential customer’s trust and you can turn that into leads. SEO is a great way to grow your business and its ROI can really help put your company on the map. Make sure when customers are coming to your website that you are giving them a call to action. SEO leads potential customers to you, establishing growth through consistency. Your company should provide a website that is easy to reach, aesthetically clean, and mobile-friendly.

Leverage

If one day you decide to sell your start-up, having great SEO can be used as leverage in selling your company. You can make the claim that you rank high on Google and attract customers. Also, you can show that because Google trusts your site authority it automatically drives people to your site. The key, though, is to demonstrate that your website has a built-in audience even though it is competing against billions of other companies on Google. 
SEO is an investment and cannot be built overnight.

If you are a start-up, think about the ways this could help you establish customers in your first year. You can build brand advocates that work for you online. If you are looking for proper SEO services that can help launch your business, contact Voixly today.