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Hello and welcome to Daily Crunch for Monday, March 21, 2022! Short and to the point today: Follow our newest hire, the excellent Jacquelyn Melinek, who joined the TechCrunch+ team as a senior crypto reporter. We’re super stoked to have her aboard! – Alex
Kicking off the day’s startup news, a report … not about a startup. Instead, let’s talk about India’s crypto tax changes, which will impact a host of startups in the country. TechCrunch reports that “India’s proposed taxation law of virtual digital assets won’t permit individuals to offset loss on one asset against profit from another.” As you can imagine, the news isn’t welcome in many quarters.
And to close out our startup coverage today, not all startups are out to make money, and some have more mission-driven objectives than growth goals. Such may be the case with U.K. accelerator Subak’s latest cohort – six companies in its 2022 group that we describe as “data-for-climate not-for-profits.” It’s always fun to look at the newest, smallest companies.
Image Credits: Peter Dazeley (opens in a new window) / Getty Images
Image Credits: Peter Dazeley (opens in a new window) / Getty Images
Content as a service?
In the last few years, Salesforce, Hubspot, Shopify and other enterprise companies have begun scaling their own media operations.
Online audiences are accustomed to consuming well-produced videos, podcasts, infographics and other media. As a result, simple blog posts lost their luster years ago, found reporter Ron Miller. To see what startups can learn from SaaS’ new approach to content marketing, he interviewed several analysts and experts.
“If I’m a CMO, I have to ask how I get access to these audiences,” said Robert Rose, founder and principal analyst at The Content Advisory.
“I can either continue to rent it through the access that Facebook or Google gives me, which are increasingly walled gardens, or I can start to build it on my own or acquire it.”
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Why so many SaaS companies are launching their own media operations
