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Ember’s a bit of a weird one. The Southern California firm has two distinct — though not wholly unrelated — arms. There’s the smart mug side of the business that launched the startup and the more recent cold chain shipping wing, which leverages its temperature control technology to move things like medical supplies.

While it seemed as though the mug business might have been a kind of steppingstone to healthcare (where the real money is), that side of things is still going strong. Today at CES, for instance, Ember is announcing the Travel Mug 2+. The new addition to the line adds Apple’s Find My to the equation.

Image Credits: Brian Heater

While not exactly the most obvious addition on the face of it, travel mugs are certainly the sort of thing that gets left behind quite easily. Add a couple-hundred-dollar price tag, and it becomes immediately clear why you’d really rather not accidentally leave the thing behind on a bus.

Due out at some point in Q2 2023, the mug has both the required built-in tracking and a chime that plays if you happen to lose it in close proximity (another must-have to properly use Find My).

Image Credits: Brian Heater

The product has all the same functionality as the regular Travel Mug 2, including temperature control and a built-in display. In spite of the additional functionality, the product will run the same as its predecessor — $199 — when it launches later this year. No word on whether the standard mug will stay on the market at a reduced price.

Read more about CES 2023 on TechCrunch

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Brian Sherman
Brian Sherman
Brian Sherman is an author, entrepreneur, husband and father. He is the Lead Writer and Content Manager for Voixly, a Texas-based Digital Marketing Firm. He authored the book, For Real This Time, and writes for several publications online on the topics of personal development, marketing, and entrepreneurship.

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