Are you wondering if it’s a good idea to invest in SEO services? If you run a business, you’ve probably heard of SEO by now. SEO, or Search Engine Optimization, is the process of increasing your website’s ranking on search engines like Google. Nowadays, nearly everyone begins their search for a product or service online, and the first place they often look is Google. If you show up on Google search results when people look for what you sell, you’ll increase your chances of getting more customers. For a lot of business owners, however, SEO seems complicated. In reality, it’s pretty straightforward, and the benefits of utilizing SEO can pay huge dividends for your business. Today, we’ll show you how.
Let’s look at the top 5 benefits of SEO for your business and why you should invest in it right away.
You may already have a website for your business, but is anyone actually seeing it? In a world where literally everything is being done online, It is vital that your customers are able to find your business among all the competition. Try doing a search for a doctor near you. How many results did the search generate? Notice there are far more results than doctors around you. Now, which links are you likely to click on? If you’re like 90% of all people searching on Google, then you won’t look past page 1 of search results. In fact, 75% of those people only click on one of the first 3 links. The point is, basically everything after page one is invisible. If your website isn’t showing up on page 1, and preferably near the top, then no one is seeing it. People are seeing someone’s website and if you invest in SEO, it could be yours.
In order to rank high on search engines, it is important that your website is actually helpful. This may seem too simple, but most websites on the internet do little to provide real value to visitors. Google monitors your website’s visitors to see how they interact with your site. For instance, Google follows people that click on your link in a search result and then click on other links in the same search. Because of this, it is important that the information you have on your site is useful. If a lot of people click on your site, and then click back and click on other sites it can lower your page’s rank on the results list and you may fall back into the abyss of the internet. The more helpful your website is, the longer people will stay on it, and the more Google begins to recommend you as trustworthy. Over time, this builds authority and higher rankings. When you invest in SEO, you are investing in your reputation, too.
Once you decide to invest in SEO, you will notice that your site will start to move up and rank higher on Google search results. Now that you’re becoming visible online you will start getting more clicks on your website. The more visitors you get, the more potential leads you get. More leads means more customers. The SEO process begins to work like a snowball that directly helps your business grow. The more people that click on your site, the faster it will move up the results list, and the more potential leads that come your way. SEO does take time, usually 6 months to a year or more to take full effect. However, it tends to work like a freight train: starting slow, but picking up speed and building a ton of momentum that carries you for some time into the future.
When you invest in SEO, the result should improve the user experience on your website. Google loves it when other people love your website. For people to love your website, they need to be able to find the information they need easily, and it needs to be good information. When visitors have a good experience on your website, Google notices and is more likely to recommend your website over others, i.e. higher search rankings. Plus,when the user has a good experience on your site it is more likely that they will visit the site again. These are the types of people who are likely to subscribe to your blog if you have one, and can be nurtured into customers over time.
Let’s face it, most of us are not using desktop computers or laptops in our daily lives unless we are at work. Nearly everyone nowadays is using a phone or tablet. Why does this matter so much? Mobile users get a different online experience than desktop users. Websites need to be built with the capabilities to provide not just a good desktop experience, but a good mobile experience as well. In fact, mobile is now even more important than the desktop experience. More people use their phones to search Google and browse online instead of a computer. If you had a website built years ago, it might not be very mobile friendly. Invest in SEO so your website looks good on mobile. The better the mobile experience, the greater the chances Google boosts you higher in search rankings.
If you’re just learning about SEO, or want to get a better understanding of it, check out Moz’s complete guide to starting SEO. The 5 reasons mentioned in this article are some of the more important reasons for starting SEO. However, the overall benefit of SEO is to set your business up to succeed and grow into the future with a strong online reputation. As the world goes more and more online, your business website needs to be established and seen starting now.
Since Google uses so many algorithms to determine what constitutes good SEO, it is necessary to make sure the content you put out is good quality, easy to understand, and published according to Google’s standards. This is why an established SEO agency can save you countless hours and thousands of dollars compared to if you try to learn and do it yourself. Invest in SEO and you’ll see the results in your business for years to come.
Hopefully this article has helped you gain a deeper understanding of the benefits of SEO for your business. If you are looking for an experienced company that can provide SEO services for your website, check out Voixly.